Business & Marketing
Spring Cleaning For Beauty Pros: Salon + Digital Detox
Posted on April 24, 2023
As an independent beauty professional, you have the freedom to create a space that reflects your unique vision and provides a welcoming atmosphere for your clients. This also means that you have to maintain a clean and organized workspace, both in-person and online. Over the long winter months, chores and clutter can build up, even for a self-starter.
If you have been waiting for a sign to get started on that spring cleanse - here is your boost of encouragement! With spring in the air, now is the perfect time to embrace the season of renewal and give your salon a refresh. By doing so, you'll create an inviting environment for clients, while also boosting your productivity and mental clarity in your workspace.
Let’s explore some essential spring-cleaning tasks to ensure your salon space is in top shape for the warmer months…
Deep clean your salon space
One of the most important aspects of spring cleaning is to conduct a thorough deep clean. In a salon studio, it is especially relevant to declutter your space and check for items that are no longer functional or necessary.
To get started, ask yourself these questions when going through your extraneous salon items - you can even try asking yourself this about every single item in your salon:
- Does this item work and is it in good condition?
- Can I fix this item, or can it be fixed by a professional?
- Does this item bring me joy or serve a functional purpose?
If the answer is no to any of these questions, it may be time to consider getting rid of the item. Celebrate as you declutter your space to make more room for creativity and freedom!
Use storage bins and containers to organize any of your remaining items, grouping things by category for easy access. We recommend clear storage containers so that you can easily identify each of your items for quick retrieval during appointments.
Most importantly, it's essential to sanitize and deep clean all surfaces and salon equipment, including rugs, towels, capes, beauty tools, products, organizing containers and shelving.
Make sure to replace any old or worn-out towels or supplies that do not make your salon feel fresh. It is amazing how replacing just the little things can go a long way in making a small space feel brand new.
By taking the time to deep clean your salon space, you will create a more inviting atmosphere for your clients to enjoy, and a more productive and energized workspace for you, which is vital to maintaining your mental health and professional edge.
Host a spring sale on beauty products
As you clean out your salon, you may find some beauty products that you need to clear out of inventory. Take advantage of your spring cleaning by hosting a sale on these items.
This is a great way to clear out old stock, make room for new inventory, and bring in some extra revenue. Advertise the sale via email, SMS, social media and signage in your salon to hype up the limited-time Spring Specials to your clientele. Make the sale limited-time-only to incentivize quick purchases and make room for products that you and your clients love most.
Declutter your digital presence
Now that your salon space is refreshed, it’s time to tackle your digital presence. Start by deleting old client notes and before-and-after pictures that you no longer need. This will free up digital space and make it easier to find what you’re looking for.
Next, delete any apps you don’t use anymore, like photo editing apps that you no longer use or scheduling apps that aren't relevant to your business anymore.
Finally, clean up your email list, leaving only engaged subscribers to boost your email open rates and minimize bounce rates.
Three steps to digital spring cleaning:
- 1. Delete Old Client Notes and Photos
As a beauty professional, you may have accumulated thousands of before and after pictures, client notes, and other digital files over the years. However, keeping all of them may not be the best use of your digital space. Take the time to review and delete old client notes and pictures that you no longer need. By doing so, you will free up valuable digital space and keep your records up-to-date.
- 2. Delete Unused Apps
Having too many apps on your phone or computer can slow down your device and make it difficult to stay organized. Take some time to delete any apps that you no longer use, such as photo editing apps, scheduling apps, or anything that is no longer relevant to your business.
- 3. Clean Up Your Email List
Email marketing is a powerful tool for beauty professionals to engage with their clients and grow their business. However, having a large email list with inactive subscribers or emails that bounce can hurt your deliverability and digital reputation. Take some time to clean up your email list by removing any inactive subscribers, invalid emails, or those who have unsubscribed. This will help you maintain a healthy email list and ensure that your messages are reaching your engaged subscribers.
By keeping an engaged and active email list, you can improve your open and click-through rates and drive more traffic to your business. Use your email list to promote your latest services, special offers, and seasonal promotions in a way that creates a true following of people who actively engage with your content.
Although your time is undoubtedly tight this time of year, spring cleaning can be a total game-changer for your business - both in the salon and in the digital world. By following these spring-cleaning tips, you'll be able to clear out the clutter, make room for new inventory, and start the season off on the right foot.
If you take the time now to declutter your salon and digital space, you will improve efficiency, stay organized, and have room to focus on what really matters - providing exceptional services to your clients.
Happy Spring, Solapreneurs!