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Referral marketing programs encourage your existing clients to attract new clients to your salon, through incentives, such as discounts and free offerings in exchange for referring a friend. Learn more about how to attract the like-minded friends of existing clients into your chair!  Read More

Being grateful makes us feel happier. It really is that simple! And as we near the end of 2022, it's important to look for the positives and to practice gratitude every chance we get. No need to wait until Thanksgiving Day: Start practicing an attitude of gratitude to unlock the fullness of life right now with these practical tips.   Read More

Have you been dreaming of starting your own salon but do not know where to start? Whatever your stage of salon studio curiosity, we’re here to introduce you to Sola’s salon studio model - intended to transform beauty professionals into full-fledged business owners.  Read More

We want to offer ways to turn the holiday spirit inward and love yourself up before the season’s frenzy takes hold. These self-care practices will help you feel supercharged so that you can better serve clients, connect with friends and family, and maintain balance during the busiest time of the year.   Read More

The holiday season is here, and we wanted to offer you some holiday marketing tips that will help you maximize the cheer and minimize the stress. These tips may also help you to bridge the gap on any year-end financial goals. Don’t let the pumpkin spice lull you into winter hibernation - let’s make these last three months your most profitable (and fun) yet.   Read More

There is a popular old business adage that empowers entrepreneurs to focus on customers that really matter. It is called the 80/20 rule. The 80/20 rule states that about 80% of your sales come from 20% of your clients. The rule indicates that if we focus on the most active 20% of our customers and clients, they will generate 80% of our income.  Read More

It is important to regularly assess your business for a few reasons. As a Sola Professional, you are in total control of your own opportunity and earning potential. So whether you’re trying to set new goals to help your business grow or know how successful you were last quarter, it is up to you to know your numbers so that you can make positive changes that impact your business.  Read More

Sola Salons allows you experience the true freedom of salon ownership. Here, you call the shots: you choose the services you provide, the prices you charge, the products you carry, and the vibe your clients experience when they walk into your space.  Read More

You’ve been dreaming about owning your own salon, about the flexibility and the possibility of being your own boss. But, how do you know if you’re really ready?  Read More

As a salon owner, you set your prices, so it is up to you to make sure that you get paid your full worth. Are you due for a price increase?  Raising prices, no matter what the service, can be scary, if not raise a lot of uncertainty. Check out our top tips for when and how to raise your salon prices.  Read More

Have you heard the buzz about charging hourly for your salon services? We received a lot of questions about charging hourly for Ashley Lantz - so many, in fact, that we decided to bring her on as a guest to discuss her recent change in price structure.  Read More

As advertising and marketing have increasingly become an online game, social media has become the most accessible tool for self-promotion as a small business owner and entrepreneur. However, running social media platforms can be a challenge - especially when you feel like there is so much to do and so little time. We’ve put together some resources that can boost your creativity, maximize your content, cut down on your posting time, and improve your efficacy on social media.  Read More

The 2022 Denver Sola Sessions took place on May 15th, 16th & 17th and we are still reliving the magic. Couldn’t make it? Simply want to relive the magic with us? Here’s what went down in Denver…  Read More

May is Mental Health Month and we are thinking of you, Solapreneurs!  As a beauty professional, it can be particularly difficult to maintain a steady routine that factors your mental health into the mix. Between the responsibilities as a small business owner and the high demand for your services as a beauty professional, not to mention obligations to family and friends, you may find yourself getting lost in the mix.   Read More

At Sola, we want you to create the salon of your dreams with space and structure that empowers your business to flourish. We provide the space, but it is your creative and entrepreneurial spirit that truly brings your studio to life. Your Sola is your castle, your oasis, your creation station, your zone of genius - and it is up to you to make it support your highest goals and dreams.  Read More

On Monday, May 16th, the Sola Sessions is heading to the beautiful Mile High City! We’re bringing the magic to the place where it all began - Denver, Colorado - and we can't wait for you to experience what we have in store for you!  Read More

Working in the service industry, there is always going to be that person whose vibe may not mesh with yours on a given day, resulting in an unpleasant experience. We are taught that “The customer is always right”, which leaves us wondering how to go about finding a resolution.   Read More

If you’re uncomfortable with the idea of selling products to your clients, you’re leaving a lot of money on the table... money that could literally pay your salon's weekly rent. We know - you’re an artist, not a salesperson, but think of it this way: You’re actually doing your clients a service when you send them home with the products they need to preserve their hair color, keep frizz at bay, tame unruly curls or add volume to limp, lifeless locks. They’ll thank you later when they notice that the sulfate-free shampoo you recommended kept their color from fading or that they were able to recreate the look you gave them in the salon because they bought the styling products and tools you recommended.  Read More

Introducing BookNow by Cojilio – the smart online booking search engine coming exclusively to Cojilio users. With an easy-to-use search function for consumers, a detailed database of Cojilio pros, and a refreshingly simple way for clients to search, discover and book, this all-new feature gives you more visibility and scheduling power than ever before.  Read More

Can you smell it? Spring has sprung and we are so looking forward to the warmer weather and more daylight. Just as nature cleanses from a long winter with rain showers that clear the way for new life to thrive, so must we do some spring cleaning to make way for business to thrive! Here are a few tips to get you started.  Read More

Have you heard? We've partnered with Cojilio - the all-in-one salon management and online booking platform made for independent beauty professionals like you. This app will allow you to streamline your systems, save time, make more money and keep your clients coming back for more...  Read More

Love ‘em or hate ‘em, in this day in age, online reviews are a vital part of growing any service business. We know there can be a lot of fear and hesitation when it comes to online reviews, but the benefits of a strong online presence can be the difference between a thriving business and one that can't seem to keep the doors open. Read more for 7 reasons you should lean in to the power of online reviews in your business.  Read More

Press play to hear about Face of Sola Antonio Willis' journey to salon ownership and how he's used his past to fuel his passions and purpose. Find out how this innovative, successful and humble barber empowers his clients to look good and feel good, too!  Read More

Sometimes it feels like we have to choose… a thriving career or a fulfilling personal life? Creative time or business development? More time with the family or more clients in the chair?  Why live life by those limiting beliefs? We have a different way of looking at it, well, because at Sola, you can have it all!   Read More

As you think about the ways you can work smarter in your salon this year, it is natural to think about setting boundaries and creating salon policies. By creating and implementing salon policies, you are putting rules in place to help define your boundaries with yourself and with your clients. Get all the top tips from Joey Figueiredo on creating a safe, organized and fair environment in your salon!  Read More