Retail Strategies for COVID-19
Posted on December 17, 2020
As many professionals are currently under varying COVID-19 restrictions and a disruption of normal business, we’re sharing some successful retail strategies for these uncertain times. From virtual esthetician appointments to gift card offers, learn all the ways to adjust your business to our current reality – and prepare for business-as-usual in the future.
Note: many people want to support small businesses now - let them know that by taking advantage of these offer ideas below, they'll be helping you during this difficult time!
Strategy: Quarantine Skin Care Sale
Offer a discount on retail products and promote them on your social channels:
- Ask clients to send you product purchase requests via Facebook DM, email, or voicemail
- Once received, send the client a confirmation purchase link via Square, or call them to process a credit card
- Offer curbside pickup – they call when they arrive, and you bring out the order
Strategy: Ask the Esthetician
Offer your clients a way to stay in touch and continue a professional relationship to keep their skin in shape during this time. Promote an email address where they can send you questions about product usage or skin concerns. Or, invite them to your Instagram or Facebook, as places to reach you with questions and photos. You can also use the ‘Questions’ sticker in your Instagram Stories.
Strategy: Virtual Esthetician Appointments
Offer clients a 15-minute, one-on-one consultation to answer their skincare questions and give advice via FaceTime, Zoom, or other communication channels. This service can be free with a purchase of a Bioelements formula – which can be sold via curbside pick up.
Strategy: Gift Certificate Sale
If you are unable to be open for business right now, keep in touch with your clients. Offer a discount or promotion on future services, and ask them to purchase an eGift Card that can be redeemed when you re-open.
Strategy: Skin Care Raffle Prize
Incentivize gift certificate or retail pick-up purchases with a raffle prize. Every purchase will automatically enter your client into a raffle prize. This prize can be a gift card for a future service, or a bundle of products.
Strategy: At-Home Facial Kits
Bundle retail products into an easy at-home facial kit that your clients could use to maintain facial results during quarantine. Offer these kits with a small discount: buy three for $x - that’s $10 savings! Bonus idea: If you have any client before + after photos, use them to help emphasize and promote results upkeep.
Want to learn more from Bioelements? Our professional website is designed for ALL professionals. Create a free account and enjoy easy shopping, transparent pricing and plans, marketing resources, free esthetics education including ongoing live virtual classes, and much more. Register now at www.Bioelements.com/pros.
Interested in saving 15% on a very enticing opening order plan from Bioelements? Check out the deal created just for Sola inside Sola Pro. Log into your app, type Bioelements in the search bar, and you'll find the deal PLUS additional educational videos (reminder: make sure you've updated your Sola Pro app to version 4.3)