Sola Stories Podcast
Episode 50: Quick Tip: Understanding Your Sola Business
Posted on March 10, 2021
Sola Salon Studios
On this audio blog, we're reading Understanding Your Sola Business.
Are you trying to set new goals to help your business grow? Knowing and understanding your numbers are the fastest way to make positive changes that impact your bottom line. To see significant growth in your business, you need to understand the parts of your business that show whether you are meeting or exceeding your guests' expectations, improving guests' loyalty, and increasing your overall revenue.
What are KPIs and what do they do? KPIs, or “Key Performance Indicators,” take the guesswork out of prioritizing what you should work on. Like a mirror to show you your strengths and opportunities for growth, KPIs guide you in setting clear and realistic goals and knowing if and when you’ve reached them.
Three KPIs you should be tracking are:
- Total clientele
- Frequency of visit
- Average amount spent per client
Listen as we break each one down and how to use them to your advantage.
In This Episode
[00:33] Tune in as we read ‘Understanding Your Sola Business' from the Sola blog.
[01:00] What numbers should I look at?
[01:26] Assessing your business is important in so many ways.
[02:04] KPIs are key performance indicators.
[05:00] Retail dollars per guest is the average your clients spend each visit.
[07:03] Three ways to use KPIs to help you work smarter, not harder.
[08:01] Let’s talk about the service cycle.
[08:34] Booking and arrival.
[10:31] We explain service completion.
[11:49] Try SolaGenius free for 30 days to see how it can affect your business.